The Leader of Wisdom-Cheng Jinsong, Chairman of Quzhou Xinsong Resin Co., Ltd.
Release time:
2024-05-28 19:31
Source:
At the beginning of Cheng Jinsong's establishment of the factory, the factory was mainly engaged in the deep processing of rosin. However, due to certain problems and factors in the enterprise development system in the early stage of reform and opening up, as well as many restrictive factors such as resources, environment, transportation and talents, the factory has become a riddled, distracted, seriously losing money and on the verge of bankruptcy. In recent years, through market research, Cheng Jinsong realized that the products of the enterprise have development potential, and can also fill the blank of resin production of forest chemical products in our province, so he boldly proposed to reform the enterprise.
In May 2000, Quzhou Xinsong Resin Co., Ltd. was established with Cheng Jinsong as its chairman. At the beginning of taking office, Cheng Jinsong used new wisdom and courage, based on the system of joint-stock enterprises, independent management, self-financing, self-development, self-restraint, and combined with the company's existing conditions, to carry out drastic reforms to the original enterprise's outdated and backward management model.
A thorough reform of the personnel system. First of all, break the backward system of big pot rice, establish layers of selection and recruitment competition, recruit college and secondary school graduates, strictly grasp the first hurdle of talent training, constantly improve the quality of enterprise talents, and establish the promotion of scientific and technological content as the top priority of enterprise management. By introducing enterprise talents, increasing investment in science and technology and improving the employment system, the overall knowledge structure and scientific and technological level of the enterprise will be continuously improved.
Dare to open up the market. I firmly believe that I should not only get up in this poor mountain valley, but also boldly go out. First of all, we should pay attention to the development of resources. Because there are few forestry resources in our county, enterprises must have resources to survive and develop. Cheng Jinsong led the backbone of the enterprise to inspect Jiangxi, Anhui and other adjacent areas. After investigation and analysis, he was determined to expand the raw material production base in Jiangxi, which is adjacent to Kaihua. In 2002, he led more than 50 people to enter the Jiangxi Xiajiang expansion raw material production base and established Jiangxi Xiajiang Xinsong Resin Co., Ltd. to ensure the supply of raw materials required by the company. The original annual production and sales volume of the enterprise is only more than 300 tons, and the current production and sales volume has reached more than 7000 tons. With the improvement of production and sales, enterprises must speed up the development of the market. Since they have their own brands, they must broaden their sales channels, train sales personnel, and create a group of thoughtful and quality marketing teams. After a long period of market investigation, Cheng Jinsong decided to set up a sales center in Shanghai. In 2003, Quzhou Xinsong Resin Co., Ltd. "Shanghai Sales Center" was officially launched. The center is responsible for the sales of enterprise products in domestic and foreign markets. After several years of hard work, Quzhou Xinsong Resin Co., Ltd. and Xiajiang Xinsong Resin Co., Ltd. have an annual output value of 70 million yuan, an annual sales income of 67 million yuan, and a tax of more than 100 million yuan.
Strengthen the financial supervision system. With the continuous development of the company, the implementation of new accounting standards, strengthen the financial management system, under the financial supervision and audit of independent accounting self-financing. According to the regulations, taxes shall be paid consciously every year to achieve reasonable distribution. From the workshop to the sales and each post, the responsibility plan and task shall be contracted. Each final account shall be settled according to the contract responsibility letter planned at the beginning of the year. Reward and punishment are clear, stabilize the hearts of employees, care about the lives of poor employees, and make every employee take the company as his home and be proud of the company.
With the development of enterprises, we do not forget to repay the society. In recent years, enterprises have donated a certain amount of funds to the town's rural roads, bridges and other public welfare undertakings, and sponsored schools and nursing homes in different ways every year.
Through years of hard work, Quzhou Xinsong Resin Co., Ltd. miraculously rejuvenated, turned a bankrupt enterprise into a profit, and became a large-scale backbone enterprise in Kaihua County and a large taxpayer in Yanglin Town. At the same time, the company has been continuously rated as an advanced enterprise in recent years, and its corporate reputation is AAA-level units, and has been commended by the government for many times. Cheng Jinsong himself has been rated as an advanced worker, an executive committee member of the Kaihua Federation of Industry and Commerce, and a representative of the town people's congress every year. He measures himself by the standards of outstanding Communist Party members. He is hardworking and selfless, setting an example for Yanglin town enterprises and making selfless contributions to the country. Since 2000, Cheng Jinsong has once again taken the tax-sensitive perspective of an entrepreneur, on the basis of in-depth understanding of the spirit of the reform documents of the Party Central Committee and the county party committee government, combined with the actual situation of the enterprise to further deepen the reform of the company system to withstand the 2008 financial crisis. In this difficult period, he further stimulated his confidence in the development of the company, striving to invest 10 million yuan in the new year, expand the production scale and strive to reach 10,000 tons of output in several years.
With the advent of the financial turmoil and the arrival of new opportunities and challenges, Cheng Jinsong reviewed the situation, established a new and higher development strategy for the enterprise, kept up with the situation and kept pace with the times, accelerated the establishment of a sound modern enterprise system, stood firm in the domestic market, went abroad, was familiar with international market practices, and had good financing ability through multiple channels to promote the new development of the enterprise.
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